Mission
Make Balik Pulau a name people know through experience.
Showcase Balik Pulau’s culture and nature through welcoming hospitality and meaningful tours, while helping preserve the traditional life that gives the place its character.
About Audi Jaya Holdings
A lifelong care for animals grew into four Balik Pulau experiences.
Founded by Sam Lim, Audi Jaya Holdings connects farm learning, countryside stays, garden gatherings and locally guided journeys.
The story begins with a childhood rooftop sanctuary and continues through work, loss and rebuilding. Today, that same instinct to make room for people, animals and local life shapes four distinct ways to experience Balik Pulau.
The story in brief
A local idea, still moving.
- Registered company
- Audi Jaya Holdings Sdn Bhd [201301002188 (1032025-X)]
- Founder
- Mr Sam Lim
- Story begins
- 1972
- Guiding motto
- Everyday Is A Holiday
- Rooted in
- Balik Pulau, Penang
Vision and mission
Keep local life visible. Help care take root.
Vision
Let family moments grow into stewardship.
Create family-friendly, educational encounters with nature that build environmental awareness and encourage visitors to care for the living world around them.
Our story · The long road
Before there was a farm, there was a rooftop sanctuary.
Founder Sam Lim’s journey moves from a childhood impulse to shelter animals through working life, entrepreneurship and rebuilding. The places in Balik Pulau are later chapters in that longer story.
1972 · Age 9
A child makes room for pigeons.
At nine, Mr Sam Lim turned a rooftop into a small sanctuary for pigeons. The memory records an early wish to make space for animals and live closer to them.
Work, loss and rebuilding
The early sanctuary disappeared, but its lesson remained.
After losing the rooftop refuge, he entered working life at 18 as an office boy, progressed to branch manager and later built a business of his own. An economic downturn brought another serious setback—and another reason to begin again.
2007 onward
Rebuilding opens a road toward Balik Pulau.
A period of resurgence began in 2007. It eventually created new ways for families, students and travellers to stay, learn, gather and explore in Balik Pulau.
From one belief to four experiences
The long road arrives in Balik Pulau.
The founder’s story continues through four distinct experiences. Each one has its own purpose and page, but all share an invitation to spend time with the place rather than simply pass through it.
2011
Audi Guest House
Audi Guest House began in 2011. AirAsia’s RM9.90 fare sparked an idea for equally accessible countryside holidays: a kampung wooden house, bicycles and the invitation “Everybody Can Cycle in Balik Pulau”.
Audi Guest House
2016
Audi Dream Farm
Audi Dream Farm followed in 2016, returning to the founder’s early love of pigeons and expanding it into a nature escape with goats and other animals for family visits. Workshops, planting, composting and animal care turned curiosity into shared educational experiences.
Audi Dream Farm
A later chapter
Love UU Garden
Love UU Garden later extended the welcome into camping beside the paddy landscape, BBQ gatherings and picnics—a slower setting for reconnecting with nature.
Love UU Garden
Today
Tour Guiding
Tour Guiding carries the same local purpose into the wider countryside, helping visitors encounter Balik Pulau’s nature, culture and everyday life through guided journeys that include cycling.
Tour GuidingContinue the story in Balik Pulau.
Choose the farm, guest house, garden or guided route that fits your visit, then tell the local team your date and group size.